A long-awaited brand refresh unveiling a new brand logo and slogan: "Experience the Real Difference” for Sloanebuilt.
SMEATON GRANGE, JUNE 14, 2024 – Sloanebuilt, a leader in Australian trailer manufacturing, is thrilled to announce the launch of its new brand logo and slogan, “Experience the Real Difference.” This rebranding initiative marks a significant milestone in our company's journey, reflecting an ongoing commitment to innovation, quality, and customer satisfaction.
A Fresh Look for a Trusted Brand
Sloanebuilt is more than just a brand; it's a cornerstone of the Australian manufacturing landscape with over three decades of history. Since the mid-1980s, Sloanebuilt has built a reputation for manufacturing high-quality tipping bodies and trailers tailored to meet the unique needs of its customers. As pioneers in shaping the tipper market, we've continually evolved to meet the demands of the industry. However, as the world around us changes, it was time for our visual identity system to evolve once again.
The new logo embodies the company's evolution while paying homage to its rich heritage and steadfast dedication to excellence. The question arose: how do you introduce the next era of an iconic brand and industry leader? The answer lies in embracing the same customer-centric and innovative mindset that has defined us from the beginning, blending our storied heritage with a bold vision for what's to come.
The Idea: Elevating Tradition, Embracing Innovation
Our new brand logo and slogan are a testament to Sloanebuilt's dedication to pushing the boundaries of what's possible in trailer manufacturing. The redesigned visual identity aligns with our forward-thinking approach, ensuring that we continue to set the standard for excellence in the industry.
The Design: New Face of Sloanebuilt
- New Logo: Our updated logo features two new unique blue tones specifically curated for Sloanebuilt that symbolize trust and innovation. The design connects to our past while representing a fresh, modern look for the future.
- New Slogan: "Experience the Real Difference" encapsulates our commitment to providing unparalleled quality and service to our customers. It reflects our dedication to making an impact in the industry.
- Updated Visual Identity: The new visual identity includes consistent lines and symbols that connect to our heritage, marking a new step in Australian manufacturing. This change does not alter who we are; it enhances how we present ourselves to the world.
The Outcome: Marking a New Era
Our old logo served us well for the past 2 decades, but the time has come to move on. This rebranding is not just about changing our appearance; it’s about reaffirming our commitment to our customers and our industry. It's about embracing change while staying true to the core values that have made Sloanebuilt a trusted name in trailer manufacturing.
We invite you to join us as we embark on this exciting new chapter. Experience the real difference with Sloanebuilt – where tradition meets innovation.
